05
3D scanning / fashion tech · Co-Founder & COO · Vestium Inc.
The idea
A bridge between real and digital fashion.
Scan clothing and avatars in 3D with a smartphone: a digital wardrobe where users try outfits on their own avatar, find inspiration and sell items with one click.
The market backed the idea
3→8
from the founding trio to a team of eight
3×
the second-hand market grew that much faster than the overall fashion market
3,3 Mio. $
funding round sought
The prototype · two iterations
Iteration 01
LiDAR point cloud → mesh
Mesh generated and cleaned up. Results okay but not good enough.
Iteration 02
Depth sensor + RGB camera
Solid meshes with detail and high-quality textures — at studio level, just with a smartphone.
In parallel: professional branding, finished app UI/UX, conversations with established fashion brands and the search for funding.
Prototype & pitch
Result
The technology was proven. The funding was not.
In 2023 we shut the project down. What it really came down to: we wanted the app to do everything from day one — scan, avatar, marketplace, social media, all at once. We did not prioritize.
What I take away
The core first, the rest later. Start small, collect feedback, focus. This lesson is baked into every prioritization decision I make as a project and product manager today.