Case 02 · Media · AI 2023 to 2025

02

AI pilot phase at SWR: from experiment to permanent structure

AI enablement · Product development representative in the cross-departmental AI group · SWR

Starting point

The market for AI tools was crowded and growing fast.

Every department had its own needs, but nobody had an overview of which tools actually delivered value and which just sounded good. What was missing was a shared methodology for evaluating them.

The evaluation methodology · defined before testing

01Does the tool deliver real value?
02Does the work get better?
03Does it save time?
04Does the result improve?
05Can it save money?

From market to selection

Many tools on the market

Evaluation

by clear criteria

A few with real value

Result

The pilot phase turned into a permanent AI structure.

Several AI tools found a permanent place in the company and continued beyond my contract.

What I take away

The difference between playing with AI and getting value from AI lies in the evaluation methodology. If you define what "better" concretely means before testing, you end up making decisions instead of following gut feelings.

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